For more than 90 years, Wilton has been a trailblazer in the world of cake decorating, turning ordinary cakes into edible works of art. Founded by Dewey McKinley Wilton in 1929, the company started with a simple yet powerful vision: to make cake decorating accessible to everyone. Dewey, an entrepreneur with a unique blend of business acumen and creativity, wanted to provide the tools and techniques that would enable anyone—whether a professional baker or a hobbyist—to create beautiful, personalized cakes for any occasion
After World War II, Dewey expanded his vision even further. He founded the Wilton School of Cake Decorating and developed the Wilton Method of Cake Decorating to help returning veterans, including his own son, Norman, find new purpose and opportunities in cake decorating. What began as a small cake-decorating school in Chicago quickly grew into a global brand, revolutionizing how people approached cake artistry. Dewey also published innovative books that introduced groundbreaking techniques like spun sugar, pulled sugar, and other mesmerizing feats of edible artistry
Dewey Wilton’s core belief—that everyone, regardless of skill level, should have the ability to create something extraordinary—was central to Wilton’s success. His unwavering commitment to quality, innovation, and education laid the foundation for Wilton’s transformation into a global leader in cake decorating and baking products. From the launch of their first cake-decorating courses to the iconic Wilton Cake Decorating Tools and Tips, Dewey’s vision continues to inspire millions of bakers and decorators worldwide
When I was growing up, Wilton fascinated me. I remember watching in awe as bakers at shopping mall demonstrations transformed simple cakes into stunning masterpieces. By the age of 10, I had learned to pipe a rose and decorate cakes—and I was hooked. Years later, it was a true blessing to work with Wilton as one of my favorite clients. Helping with their Amazon shopping site and social media was an absolute highlight. The food photography was breathtaking—and it felt like coming full circle, remembering how I was once that 10-year-old dreaming of creating those same beautiful cakes. And yes, I can still pipe a pretty kickass rose out of frosting
Wilton has so many great products all under one roof! Not only do they offer amazing educational resources, but they also make everything from cake pans and non-stick baking sheets to an entire range of decorating tools, carrying cases, shipping boxes, and even icings, gels, and melting chocolate for creating incredible confections
Their website needed to be more than just a place to shop — it had to inspire customers and be super easy to navigate, too. With a ton of products to choose from, the goal was to make sure users could find exactly what they needed without any hassle. They also wanted the site to match their fresh new branding, so the design was color-coded with the updated look, giving it a sleek, modern vibe. And, with a tight deadline of less than two months, the whole site came together fast and flawlessly