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Taste of Smithfield is the flagship restaurant and ham retailer for Smithfield Foods, a company with deep roots dating back to its founder Joseph W. Luter in 1936. Built on hard work and dedication, Smithfield is committed to maintaining high quality and standards for their customers. At Taste of Smithfield, they proudly offer their signature pork dishes that highlight the unique flavors of the town’s rich heritage. They bring an authentic “taste” that can only come from Smithfield.
Taste of Smithfield restaurant is well-known tourist dining spot destination and tourist attraction that ties into the local culture, history and flavors. When traveling anywhere close to Smithfield, Virginia, the restaurant is the “go-to” spot for authentic southern cuisine and offers an immersive experience on this history with authentic cuisine along with insights into the region's history and culture.
Culinary Focus: A key feature of the restaurant is its dedication to dishes made with locally sourced ingredients, especially Smithfield's famed ham and pork products. Visitors can enjoy a variety of Southern dishes like Smithfield ham biscuits, BBQ pork and country-style pork chops along with sides like collard greens, fire-roasted apples and fried green tomatoes.
The restaurant includes a museum element that educates guests about Smithfield’s history in the pork industry, how Smithfield ham became famous, and how the town's culture and economy have been shaped by the industry.
Locally Sourced Ingredients: The restaurant focuses on showcasing the area’s local produce, seafood, and meats to give guests a full sense of what makes Smithfield and the surrounding areas unique.
This simple project was to redesign the menu. The current menu severely needed an update with design considerations that were meant to lead the consumers through the food experience. The original menu was overwhelming, extremely wordy and not visually enticing. Some items were removed and others were added. The layout was simplified to emphasize the experience and help guide diners to suitable choices for a variety of palettes. Many of the items featured pork-based products from Smithfield Foods but also included a host of other items that were also tied into the Smithfield family of products. The menus also needed to be easy-to-update as prices and food trends in the US change. Items can be easily removed and updated to reflect the current trends in dining or products innovations.
