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Taste of Smithfield is the flagship restaurant and ham shoppe of Smithfield Foods, a company with deep roots dating back to its founder Joseph W. Luter in 1936. Built on hard work and dedication, the business is committed to maintaining the highest quality and standards for our customers. At Taste of Smithfield, they proudly offer signature pork dishes that highlight the unique flavors of our town’s rich heritage. We’re honored to share our tradition and bring you an authentic “taste” that can only come from Smithfield
Taste of Smithfield is well-known tourist destination dining spot and a compelling tourist attraction that ties into the local culture, history and flavors. If you’re traveling anywhere close to Smithfield, Virginia, the restaurant is the “go-to” spot for authentic southern cuisine that offers immersive experience on this history with authentic tastes of local cuisine, along with insights into the region's history and culture
Culinary Focus: A key feature of the restaurant is its dedication to dishes made with locally sourced ingredients, especially Smithfield's famed ham and pork products. Visitors could enjoy a variety of Southern dishes like Smithfield ham biscuits, BBQ pork, and country-style pork chops, along with sides like collard greens, fire-roasted apples and fried green tomatoes
The restaurant includes displays with a museum element that educates guests about Smithfield’s history in the pork industry, how Smithfield ham became famous, and how the town's culture and economy have been shaped by the industry
Locally Sourced Ingredients: The restaurant focuses on showcasing the area’s local produce, seafood, and meats to give guests a full sense of what makes Smithfield and the surrounding areas unique
This simple project was to redesign the menu. The current menu needed an update with design considerations that were meant to lead the consumers through the food experience. The original menu was overwhelming to read, a bit wordy and not visually enticing. Items were removed and others were added. The layout was simplified to emphasize the experience and help diners to find suitable choices for a variety of palettes. Many of the items featured pork based products from the Smithfield Food but also included a host of other items that were also tied into the Smithfield family of products. The menus also needed to be easy to update — as prices and food trends in the US change, items can be easily removed and updated to reflect the current trends in dining
