Reynolds Consumer Products is a leader in food storage and plastic bags. They are a big player in food storage with the Hefty brand that can be found in all major retailers. To take advantage of an expanding global market (especially since going public in a stock offering), their market reach has exploded. To help with distribution, they were looking to shore up production to other facilities around the globe. To that end they needed updated packaging and dies for production in the far East.
The ask for this project was quite simple. Update the illustrations of the sliders and adapt current creative to new dies to accommodate the new pack sizes for the a printer in Malaysia. In total, 18 SKUs.