Scratch N Sniff
Publishing Design

Prentice Hall • Pearson

1400 Illustrations on a Super Fast Deadline

Client:
Prentice Hall
Role:
Illustrator
Tools Used:
Illustrator for 1500 drawings
Year:
2011

Overview

Sewing for the Apparel Industry was looking for an increase in market share after being published in black and white oven when it was originally done on a budget. The author is a celebrity in the industry and the book warranted a refresh with additional content. The original illustrator was booked and was not available. The content required detailed illustrations and a quick turnaround to be in stores and hit into college programs in the United States.  1400 color illustrations required quite a bit of speed and planning.


The Process

Prentice Hall is a division of Pearson Publishing for books related to college studies including fashion design. I am familiar with the content requirements of the industry and the subject matter of the book. Much of this content was existing with the addition of a 24th chapter and an appendix with technical sheets. The content was very familiar to me as I has taught it on college level previously so I understood what was missing. The color pallet was nailed down at the beginning as well as how the final work was to be numbered and delivered. It wasn't exactly turnkey but it was delivered as quickly as possible. Less than seven months.

The End Result

The book has currently been converted to an e-book and is currently widely used. The new edition has been well received as it is now much easier to understand the concepts. It has many five star reviews on Amazon and is a staple on college campuses in the US.

...

Recent Works