My Medical Clinic

The Process

The goal was to build awareness and promote special services to various industries like construction companies or union worker shops. The event calendar was set by the clinic as certain services are seasonal — such as providing on-site flu shots in the fall. The email marketing needed to be small and clean to take advantage of email marketing size barriers. The budget for the clinic did not allow a photographer to trail a physician or provide specific shots. Stock images provided the solution. A dreamweaver template was created with graphics for a quick send and also established a consistency look. The emails were written into the template and sent for coding.
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The End Result

The marketing campaign worked incredibly well — perhaps too well. The monthly campaign filled in vacancies to such a degree that very little downtime was established to take on new business development... there was too much business. They were a bit overwhelmed... which was not a bad problem to have.