Cago

The Process

Rohit Sharma had an idea for an app that would help to keep track of lost/ailing parents or teenagers that wander off in a shopping mall. He named the product CagoMama — a nod to his location in Chicago and Mama as the app was a virtual "mama's checking in". It is a communication app that uses a phone similarly to a walkie-talkie and doesn't require phone data, cell towers or WIFI connections.

To implement, the user interface needed to provide a clear and easy-to-use app that was easy enough for adults with cognitive disorders. After wireframing and various testing cycles to insure the app was indeed easy and foolproof the graphics were started. The graphics, logo, identity, rollovers, social media imaging and website fell under my jurisdiction. I provided India with all the design and graphics guidance to make the app come to life and friendly. The success of the first app, led to the development of CagoChat — a texting/voice mail device that also allows for use without the necessity of cell towers and works in areas where data connectivity is extremely limited.
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The End Result

While the apps did not go viral (teenagers do not want "mama" looking over their shoulder), they did however prove to be incredibly successful from the standpoint of new business development. The newly developed team leveraged their skills to attract new customers using the apps as a flashpoint of their capabilities. This new agency provides websites, apps and web/email marketing, SEO development and analytic analysis to small and medium size companies looking to market effectively and efficiently on the web. They found a niche market with hotel chains by providing customized websites with booking applications for small/medium-sized franchised hotels that need more aggressive marketing in high density markets. This new agency is LaunchToad. Check it out. I did the their branding guidelines and graphics for their web marketing.