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The premise is simple: some products never last long in your kitchen. If a box isn’t finished by the time someone gets home from the store, it soon will be. These are the go-to foods for when friends drop by, packed for weekend getaways, or are always in stock because they’re household favorites. Many of these products come at a premium price point or require a trip to a specialty food store, making them even more coveted in your pantry. This new brand aims to capitalize on this by offering customers delicious, crave-worthy products at Amazon Fresh Stores.
Taste First — These are the products you’ll crave and make a special trip for. They’re the ones you’ll want to keep coming back to.
Artisanal Craftsmanship — the new line is rooted in high-quality ingredients and global flavors, bringing a touch of craftsmanship to every product.
This new line of products was created for Amazon Fresh — a new grocery concept store owned by Amazon. Three stores had opened across the country with Chicago being one of the first locations and several other to follow. This launch also marked the debut of these new products which were designed specifically for the Amazon Fresh brand.
To introduce the brand, several materials were needed, including point-of-purchase (POP) displays, shelf strips, end-cap displays, and A+ content for online shopping on Amazon. At the time, the branding was still in development. The final brand look was being refined, with 1,500 products planned for release the following year, and an additional 3,000 to be launched in subsequent years. The process was further complicated by a rotation of brand leadership at Amazon. Despite these challenges, my team pushed forward, tackling our to-do list and ensuring progress. The final results were in store for fall season and in time for holiday shopping. My role was retouching the 100+ images required for the 14 food categories
