123 Publishing is a small, independent publishing company based in the Middle East specializing in K-12 textbooks, e-learning materials, homeschooling resources and test prep aids for parents. Operated virtually by an entrepreneurial couple in Dubai, the company has built a strong presence in the region with their books enjoying a following in Dubai, Saudi Arabia, Egypt and MENA countries. They work with printing partners in China and Hong Kong to produce their materials. While the company primarily operates online, they occasionally require print materials, social media content, and creative support, including illustrators for coloring books and educational resources aimed at K-6 learners. I was asked to provide illustrations for childrens books along with social media and print advertising.