Scratch N Sniff
Web & App Design

Cago & Launch Toad

The growth of one app blossomed into a web development agency

Client:
Launch Toad
Role:
Designer Director
Tools Used:
Photoshop, Webflow, Illustrator, Indesign, Dreamweaver, Flash
Year:
2019

Overview

CagoMama is a location app that was developed by a Chicago-based web developer/visionary and an India-based programming team. The success of the product prompted a second app — CagoChat. This chat program does not rely on phone data and can be used where data and data towers are not available

Both of these apps resulted in the building of a new web development/app agency called Launch Toad

The Process

Chicago-based Rohit Sharma had an idea for an app that would help track down lost or ailing parents or teenagers that wander off in a shopping mall or are supposed to be at the library studying. He named the product CagoMama — a nod to his location in Chicago and Mama as the app was a virtual "mama's checking in"

From start to finish, the need was to provide a clear and easy to use app with wireframes and various testing cycles to insure the app was indeed easy and foolproof. The graphics, logo, identity, rollovers, social media imaging and website fell under my domain with T-Go providing India with all the design guidance to make the app come to life. As a result of the success of the first app, a second app was developed. CagoChat is a texting/voice mail device that allows for use without the necessity of cell towers and works in areas where data connectivity is extremely limited

Made for wireless connectivity, this is Cago Chat.

The End Result

While the apps did not go viral (teenagers do not want "mama" looking over their shoulder), they did however prove to be successful from the standpoint of new business development. They became a flash point for the sale of a data development agency Launch Toad. Launch Toad is a new business that provides websites, apps and web/email marketing, SEO development to small and medium size companies. They found a niche market with hotel chains by providing and building websites for small/medium-sized hotels that have the need for online booking. The two apps allowed the Launch Toad to be formed and find a large client base

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